Colin Firth’s former wife, Livia Giuggioli, has cancelled a planned visit by Gwyneth Paltrow to her Italian farm after strongly criticising the actress’s involvement in an Israeli luxury property campaign.
Paltrow, 53, recently appeared in an advertisement for Aviv Melisron promoting 51 Park, an upmarket residential development in Herzliya. The campaign sparked a divided reaction online amid the continuing conflict in Gaza and wider tensions across the region.
Giuggioli, 56, said Paltrow had been expected to visit Quintosapore, the sustainable farm she runs on the Tuscan-Umbrian border, for a “soil-to-fork” experience. However, she announced that the invitation had been withdrawn.
In an Instagram video, the environmental campaigner described the advertisement as unacceptable and accused Paltrow of being detached from the suffering caused by the conflict.
The advert shows the Oscar-winning actress preparing for her day inside a luxury apartment while discussing the benefits of living near a park.
Some social media users condemned the collaboration, arguing that promoting expensive Israeli property was insensitive during the war. Others defended Paltrow, praising her for openly supporting Israel, speaking against antisemitism and raising awareness of the hostages taken during the October 7, 2023 attacks.
Paltrow, who has previously spoken about her Jewish heritage, had not publicly responded to Giuggioli’s criticism at the time of publication. Her representatives were contacted for comment.
