Princess Andre is reportedly building a seven-figure fortune at just 18 — and insiders say discipline, careful branding and a refusal to court controversy have become the foundations of her growing empire.
The daughter of Katie Price and Peter Andre has already established herself as an influencer, television personality and beauty entrepreneur, with ambitions to become Britain’s answer to Kylie Jenner.
Princess recently projected the image of a polished young celebrity as she posed aboard a luxury yacht during the Monaco Grand Prix weekend.
Wearing a series of designer outfits while mixing with wealthy and famous guests, she appeared a world away from the family drama that has followed her since childhood.
Sources claim that contrast is intentional.
Princess is said to have studied the public lives of both her parents and made a conscious decision to build her career around professionalism, privacy and control.
A millionaire two years ahead of schedule
Princess previously said she wanted to make her first million before turning 20.
According to insiders, she has already reached that goal at 18 through a combination of television work, social-media partnerships and lucrative fashion and beauty deals.
Her commercial collaborations have reportedly included brands such as Studio London, Morphe and Revolution.
She has also worked with PrettyLittleThing, launched a jewellery collection as a teenager and secured a publishing deal when she was still a child.
With almost one million Instagram followers, marketing experts believe Princess can command thousands of pounds for a single sponsored post.
Her exact wealth has not been publicly confirmed, but those close to her claim she is already earning at a level that places her among Britain’s most successful young influencers.
Becoming an ITV favourite
Princess has also emerged as a valuable television personality in her own right.
Her ITV2 reality series, The Princess Diaries, reportedly became one of the channel’s strongest launches outside major franchises such as Love Island and Big Brother.
Two series have already followed her life and career, while a third is said to have been commissioned.
She was also praised after appearing on This Morning as a prom-dress expert, giving viewers a glimpse of the beauty and fashion career she hopes to develop.
Television executives are reportedly impressed by her natural screen presence and the audience interest created by her famous family.
But Princess has insisted that she does not want to rely entirely on her parents’ names.
Accepting the “nepo baby” label
As the daughter of two celebrities, Princess knows accusations of nepotism will follow her.
She has never denied that growing up with famous parents gave her opportunities that many young people would not receive.
However, she has also stressed that she has developed her own social-media following and is working to establish an identity separate from Katie and Peter.
Princess has spoken openly about the unusual experience of growing up in public and said her close friendship with Heidi Katona helps her cope.
Heidi, the daughter of former Atomic Kitten singer Kerry Katona, accompanied Princess on her Monaco trip.
The pair understand the pressures of being recognised because of their parents while attempting to create careers of their own.
Princess has said she is grateful for the opportunities her family brought her but remains determined to keep following her own path.
Her “British Kylie Jenner” ambition
Although brand partnerships have generated substantial income, Princess reportedly understands that the greatest long-term profits come from owning a business.
She studied beauty therapy at college and is now believed to be developing her own make-up collection.
Insiders say she has been inspired by Kylie Jenner, who transformed her reality-television fame and vast online following into a global cosmetics company.
Princess is reportedly determined to follow a similar model: use her public profile to build an audience, then sell products through a brand she controls.
“She knows the real money is in owning your own business, not being the face of somebody else’s,” a source claimed.
The goal, according to those around her, is not simply to remain an influencer.
She wants to become a businesswoman with an empire capable of lasting beyond social-media trends.
Privacy is one of her most important rules
Princess has also taken a cautious approach to her personal life.
After ending a two-year relationship, she said she wanted to focus on herself rather than publicly discuss the breakup.
Friends claimed her fast-moving career left little space for romance.
That decision reflects a broader rule Princess appears determined to follow: not every detail of her private life needs to become public content.
She has spent much of her childhood being questioned about the complicated relationship between her parents.
Now that she is an adult, she is reportedly determined to control which parts of her life are shared.
Her parents’ truce brings relief
Katie and Peter, who met while appearing on I’m A Celebrity… Get Me Out Of Here! in 2004, endured years of highly public disagreements after their marriage ended.
They recently issued a joint statement indicating that they wanted to move forward more positively for Princess and her older brother, Junior.
Princess described the development as a relief.
She said it would be easier for everyone if she and Junior were no longer repeatedly placed between their parents or asked to comment on their disputes.
Sources claim the calmer family situation has allowed Princess to concentrate more fully on managing her career.
Rather than responding to controversies surrounding her parents, she can focus on television, brand deals and future business plans.
No wild partying
Another rule separating Princess from many young influencers is her reluctance to embrace a heavy party lifestyle.
Although she was photographed posing beside an expensive bottle of vodka during her Monaco trip, she has said she is not a big drinker or regular partygoer.
Princess has made clear that she does not want to place herself in situations that could embarrass her or damage her professional image.
Her father is said to have encouraged that approach.
According to insiders, Peter’s rule is that if Princess goes out, she must not return home drunk, particularly because she is expected to set an example for her younger siblings.
Princess reportedly takes that responsibility seriously.
She has seen how one reckless night can dominate headlines and overshadow months of professional work.
For a young woman building a valuable public brand, avoiding that risk is part of the strategy.
She rejects cosmetic surgery
Princess has also said she does not intend to follow her mother’s well-documented interest in cosmetic procedures.
Katie underwent her first breast enhancement at 18, but Princess has publicly ruled out taking the same path.
Despite the differences in how they approach fame, sources insist there remains genuine affection between mother and daughter.
ITV executives are reportedly interested in featuring Katie alongside Princess in a future series of The Princess Diaries.
Such an appearance could attract considerable attention, although Princess would remain the centre of the programme and its developing business story.
Control instead of chaos
Princess grew up surrounded by reality television, tabloid attention and family conflict.
Instead of rejecting fame, she appears to have decided to manage it differently.
She avoids making romance the centre of her public image.
She limits drinking and late-night partying.
She protects her professional reputation.
And she is reportedly planning a beauty company that could transform her following into long-term wealth.
Her success has undoubtedly been helped by the platform created by her parents.
But insiders say the decisions she makes now are entirely her own.
At 18, Princess Andre is no longer simply Katie Price and Peter Andre’s daughter.
She is becoming an ITV personality, an influencer and an aspiring cosmetics mogul.
And while Katie once reigned as one of Britain’s best-known reality stars, her daughter appears determined to prove there is room for a new Princess — one who wants to build her empire carefully, quietly and on her own terms.
