The war of words between David Haye and I’m A Celebrity South Africa winner Adam Thomas has just reached new heights — and this time, it’s more brutal than ever. After Adam broke down in tears on his podcast, describing David’s behaviour as “bullying” and admitting he felt “dead inside” following their fiery clashes, the former boxing champion has come out swinging, making it clear that he doesn’t regret a thing.
David has wasted no time responding to Adam’s emotional confession, calling out the Emmerdale star for what he sees as a weak reaction to a bit of banter. “I listened to Adam’s podcast, and it was so revealing. Very, very interesting to see how he’s spun everything in his favour,” David declared in a savage Instagram post on Thursday, April 30. “He wins the show, gets a lot of attention, and yet he’s acting like it’s the worst thing that ever happened to him. Please!”
David didn’t hold back. He called out Adam for being a “cry baby,” stating that Adam was unable to handle a simple back-and-forth banter. “I gave him a bit of light-hearted banter, and suddenly he’s crying and complaining. It’s pathetic. That’s what real guys do—joke around, build resilience. But Adam, he couldn’t handle it.”
A “Weak” Winner

David went on to accuse Adam of being “soft” and not fitting the mold of a true competitor. In his scathing rant, David said, “The world today rewards weakness. The softer you are, the more validation you get. It’s sickening! And Adam’s eating it up.” He went further, calling Adam “Mr Flaccid,” a sharp jab at Adam’s supposed lack of emotional toughness.
David also took issue with Adam’s perspective on winning I’m A Celebrity, a win that brought fame, money, and a chance to make a difference with charity. But instead of celebrating, Adam was left “moaning” about the whole experience, according to David. “Adam’s acting like he just went through the hardest thing anyone could experience,” David said with a roll of disbelief. “You’re nearly 40 years old, and you’re whining about winning a reality show? The guy got £100,000 for charity, loads of endorsements, and ITV probably has a new show lined up for him. What’s he complaining about?”
David’s frustration was palpable, and he made no attempt to mask it. He continued, “People like Adam want to stay in their soft, marshmallow bubble and get rewarded for it. But that’s not the reality of life. You don’t get anywhere by being weak, brittle, and sensitive. You get nowhere by whining about everything.”
Polls, Polls, and More Polls

David didn’t stop there. He also took to social media to share the results of a poll he’d run earlier, asking his fans whether they thought he was bullying Adam. The results were overwhelming: 77% of people voted “yes,” confirming that David was, in fact, seen as a bully. “So much for the sensible people,” David quipped, sharing the poll results and mocking the majority who sided against him. “Is the world really that full of sensitive morons? Honestly, I don’t care about them.”
A Bigger Picture Unfolds

David also hinted that there was more to the story, suggesting that Adam’s version of events might not be entirely accurate. “There’s a lot of stuff that hasn’t come to light yet,” David teased. “Stuff that contradicts his story, stuff that people are going to find out eventually. Let’s just say, Adam’s ‘victim’ narrative is full of holes.”
As he signed off, David made it clear that he wasn’t interested in appeasing the masses. “I’m not here to please everyone. I’m here for the 15-20% who get it — who understand that the world doesn’t cater to the weak. The rest of you? I couldn’t care less.”
The Fallout Continues
In the aftermath of the I’m A Celebrity final, where Adam was crowned “Legend” of the series, the drama between the two men is far from over. Their heated exchanges, full of emotional accusations and conflicting perceptions, have left fans divided. Was David truly a bully, or is Adam simply unable to handle the competitive banter that comes with the jungle?
One thing is certain: this rivalry isn’t over, and as David Haye gears up for more revelations, the world is watching. Adam may have won the crown, but it’s David who’s taking the lead in the battle of words — and he’s not backing down anytime soon.


