In a move that could solidify her place as a trendsetting mogul in the influencer and business world, Brittany Mahomes, co-owner of the Kansas City Current, has used her massive platform to give a powerful shoutout to her close friend, Jena Sims. The 30-year-old influencer is not just supporting Sims but is also playing a vital role in promoting Sims’ newly launched eyewear collection with DIFF Eyewear, a partnership that’s sure to earn them millions.
With Brittany’s social media reach and status as one of the most recognizable sports figures in the country, her endorsement comes as no surprise to fans who know her to be both a champion for female entrepreneurs and a fashionista in her own right. What makes this particular moment stand out is that it marks a monumental milestone for Sims, who is stepping into the world of fashion design with her first-ever eyewear collection.
A Million-Dollar Moment: Brittany Mahomes’ Major Influence
Brittany Mahomes, known for her influential presence on Instagram, has leveraged her reach to support Sims in an impactful way. The Mahomes family has recently gone through a challenging period, especially with Patrick Mahomes’ season-ending ACL and LCL surgery in late 2025. While Patrick is focused on a rigorous rehabilitation program in hopes of making a comeback in Week 1 of the NFL season, Brittany has continued to balance family life with her business ventures and social media influence.
Posting from a tropical beach retreat, Brittany shared photos on Instagram wearing the latest sunglasses from the DIFF Eyewear collection, showcasing the brand’s newly launched frames. With her effortless style and sun-kissed glow, Brittany highlighted the bold, reflective black frames and striking purple mirrored lenses, calling them the “cutest sunnies on the market.” But this isn’t just about Brittany looking fabulous on vacation—it’s about the strong message of support she’s sending to her best friend.
As Brittany shared, “Jena’s collection is everything, and I am beyond proud to support her. She’s one of the most driven and creative women I know, and this collection is just the beginning for her.” Fans quickly took notice, and Brittany’s Instagram post served as a catalyst for pushing the collection into the spotlight. With millions of followers hanging on her every word, Brittany’s endorsement is a goldmine for any brand, let alone a new eyewear collaboration.
Jena Sims’ “Blue Jean” Inspired Collection
The collaboration between Jena Sims and DIFF Eyewear has already generated significant buzz. The collection, which officially launched earlier this week with a “buy one, get one free” promotion, includes 11 unique eyewear designs that are a true reflection of Sims’ personal style and vision. Each frame is crafted to be a statement piece, offering a bold, confident aesthetic that aligns with the dynamic personalities of both Sims and Brittany.
The standout frame from the collection is undoubtedly the “Sims Bronco,” which features a striking shade of teal. This color, Sims revealed, is an exact match for her beloved 1975 Ford Bronco—her personal design project that she lovingly refers to as “Blue Jean.” For those who know Sims, the car is a source of personal pride, and it serves as a fitting muse for her eyewear collection. The deep teal of the “Sims Bronco” polarized sunglasses is a standout design, meant to capture the essence of her adventurous spirit and love for personal expression.
In addition to the “Sims Bronco,” the collection features other standout styles such as the “Rookie” and “Hope” frames. The “Rookie” frames come in an oversized square shape, while the “Hope” frames take on a cat-eye silhouette, combining both classic and modern elements that have already attracted the attention of fashion influencers and the “SI Swimsuit” community.
Sims explained that the collection was designed with one thing in mind: confidence. “Jena Sims x DIFF is the collab for girls who are their own main character,” she said in her launch announcement. “It’s about celebrating individuality and self-expression, and I want these designs to inspire confidence in every woman who wears them.”
The Influence of Brittany Mahomes
While Jena Sims is certainly the star of the eyewear collection, it’s Brittany Mahomes’ endorsement that’s sending it into overdrive. As an entrepreneur herself, Brittany has long been recognized for using her social media platform to amplify the voices of other women in business, and this collaboration is the perfect example of that.
Brittany has also made waves in the fashion industry, often seen sporting the latest trends and effortlessly styling outfits for both on and off the field. Her ability to merge athleticism with style has made her a fashion icon, and her partnership with DIFF Eyewear’s latest collection will undoubtedly contribute to Sims’ success. Fans have been quick to take note, and it’s clear that Brittany’s support will play a major role in propelling the brand to new heights.
With Brittany already showcasing the collection to her millions of followers, many pieces are reportedly trending toward an early sell-out. Given that Brittany is frequently seen as the “queen of the off-season,” with her impeccable style influencing the fashion choices of Kansas City’s most famous residents, this collection will likely be a staple for fashion-forward fans. It’s clear that Brittany’s powerful presence in the social media world is making waves for both her and Sims’ businesses.
A Vision for the Future
The collaboration between Jena Sims and DIFF Eyewear is more than just a business venture—it’s a celebration of friendship, mutual support, and the empowerment of women in business. Brittany Mahomes’ role in this journey has helped catapult Jena’s eyewear line into the public consciousness, and as both women continue to break barriers in their respective fields, their bond and entrepreneurial spirit are sure to inspire others to follow in their footsteps.
With the success of this collaboration, both Brittany and Jena are proving that they are not just sports wives or influencers—they are savvy businesswomen who are redefining what it means to be a modern-day entrepreneur. The collection’s popularity is only the beginning, and with Brittany’s influence and Jena’s creative vision, there’s no telling how far this dynamic duo will go.
As for Brittany Mahomes, her powerful support of Jena Sims is only one example of how she’s solidifying her legacy as a force to be reckoned with in both the fashion and business worlds. The future is bright for these two women, and with their unwavering drive and passion, we can only expect bigger and better things to come.
Conclusion
Brittany Mahomes’ endorsement of Jena Sims’ new eyewear collection is not just a casual favor; it’s a game-changer for both of their businesses. Brittany’s influence in the social media world has proven to be an invaluable asset for Sims as she ventures into the fashion world with her first eyewear collection. With the stunning designs in the Jena Sims x DIFF Eyewear collection already gaining attention from fashion influencers and fans alike, this collaboration is poised to be a massive success. As both women continue to break down barriers and support each other, their bond and entrepreneurial spirit will inspire countless others to follow in their footsteps.
