April 14, 2026 – This Morning fans were left shocked as Natalie and Oliver Jackson, who are expecting their 14th child, appeared on the ITV show to discuss their growing family and the financial strain of raising such a large brood. The couple, who already have 13 children, have become a household name after sharing their journey on national television.
On the April 14 edition of This Morning, the parents, who have been married for over two decades, opened up about the challenges of raising their enormous family and how they’ve managed to budget for the ever-growing costs. Their story left both the show’s hosts, Ben Shephard and Cat Deeley, and viewers at home in disbelief, particularly when they revealed that their financial situation is entirely funded by Oliver’s well-paid job.
A Rocky Start to Parenthood
Oliver and Natalie’s journey to having children has not been a smooth one. Oliver, who was diagnosed with stage three testicular cancer in 2004, shared his emotional story about his battle with infertility following his diagnosis and subsequent treatment. As Oliver explained, after chemotherapy and a fertility assessment, he was deemed “subfertile,” leaving them uncertain about their chances of having a family.
“We actually started looking into IVF, thinking that would be our only route to starting a family,” Oliver explained. “But then, out of nowhere, Natalie called me at work one day and told me she was pregnant with our first child. And from that moment, we just kept going.”
Natalie and Oliver were not only blessed with their first child, Elliott, in 2005 but have since welcomed child after child, with the youngest due to arrive in June. The couple’s expanding family has raised eyebrows and sparked debates among viewers, especially when considering the rising costs of raising a large family.
The Financial Strain of Raising 14 Children
During their interview, Natalie and Oliver were candid about the financial toll that raising such a large family takes on their household. “Thankfully, Oliver’s in a quite well-paid job, so we just have to budget and stretch it to cover,” Natalie shared. Despite their large number of children, the Jacksons do not claim benefits and rely solely on Oliver’s income to support the family.
In a light-hearted moment, Natalie joked, “We don’t have a choice, you can’t send them back!” indicating the couple’s ability to laugh off the financial challenges of their supersized family. However, it’s clear that their life is anything but easy, with Oliver’s job as their primary source of income stretching their budget every month.
The Jacksons’ Home Life
As the Jackson family prepares to welcome their 14th child, viewers were also shocked to learn about their living arrangements. With 13 children already in tow, only one of their children, Seren, has her own bedroom. The rest of the children share rooms, with some of the older children attending a military boarding school, which has helped ease some of the financial pressures.
“We earn over the £60k child benefit threshold and pay 40% tax,” Natalie revealed, explaining how their finances are stretched thin. They live in military accommodation, which provides them with a larger home to accommodate their growing family, though it is unclear if the accommodation is sufficient for all 14 children.
Fans were also surprised to hear that the Jacksons receive no government assistance, relying entirely on Oliver’s salary to cover the costs. While they live modestly and budget carefully, some viewers have raised questions about how they afford the additional costs of schooling, food, and medical care.
Viewer Reactions: “Just Because You Can, Doesn’t Mean You Should”
While some fans were sympathetic to the Jacksons’ story, many others took to social media to express their concerns about the size of the family and the financial implications of having so many children. One viewer tweeted, “Just because you can doesn’t mean you should #ThisMorning.” Another commented, “#ThisMorning two-child benefit cap… have a vasectomy or use protection. Unless he’s earning thousands, how can they afford it?”
Others criticized the couple for having such a large family in the face of the rising cost of living. “B****y ridiculous! Who the hell needs that many kids #thismorning,” wrote one user. Yet, others were more understanding, with one fan commenting, “Imagine waiting behind them at the airport. #thismorning,” joking about the logistics of traveling with such a large family.
However, some viewers were more supportive of the couple’s choices. One person tweeted, “I misjudged Gemma, and I think she’s brilliant TV. Wouldn’t be mad if she won!” while another added, “It’s their life, let them do what they want, they don’t ask anyone for help.”
The Jackson Family’s Surprising Resilience
Despite the criticism, the Jacksons are not backing down from their decision to continue growing their family. “We feel blessed, we don’t feel that it’s a chore,” Natalie explained. “We don’t feel that it’s a negative. We just feel very, very lucky.”
The couple’s unwavering love and commitment to each other, despite the difficulties they face, has inspired some viewers. Their ability to handle the challenges of parenting a large family, as well as their humorous take on the situation, has made them fan favorites for many.
What’s Next for the Jacksons?
As the Jacksons prepare to welcome their 14th child, the world will be watching closely to see how their supersized family continues to grow. With a new baby on the way and the financial burden continuing to mount, it remains to be seen how long the Jacksons can maintain their current lifestyle.
Whether they choose to stop at 14 or keep expanding remains to be seen. But for now, Natalie and Oliver’s story is a testament to the challenges and joys of raising a large family, and it will continue to captivate fans for years to come.
The Jackson family’s story has generated much debate on This Morning, with viewers divided over the costs and implications of raising such a large family. While some have expressed concern over their finances, others admire their resilience and positive attitude. With their 14th child due in June, the Jacksons’ journey as a supersized family is far from over, and it will be interesting to see how their story unfolds in the years to come.
Stay tuned as we continue to follow the Jackson family’s journey, as they tackle the challenges of raising 14 children with humor, love, and a growing sense of responsibility.
