Pete Wicks, star of the much-loved For Dogs’ Sake documentary series, has thrilled fans with a major update about the future of his show—revealing that filming for the fourth season will begin soon. But in a hilarious twist, Pete also jokingly took aim at his ITV rival, Alison Hammond, and her own dog-themed show, For The Love of Dogs. 🐕
The 37-year-old reality TV star, beloved for his heartfelt commitment to dog rescue and rehabilitation, confirmed that his hit series—following his journey volunteering at Dogs Trust rehoming centres—will be returning for a fourth season. Fans have been eagerly awaiting news of the show’s return since its last season aired in 2025, and Pete’s announcement has certainly delivered. 🎥
A Fourth Season on the Horizon
Speaking on his podcast alongside best friend and co-host Sam Thompson, Pete revealed that production on season four of For Dogs’ Sake will commence in just two weeks’ time. “I start filming for series four in two weeks,” Pete shared excitedly, offering his fans a glimpse into the next chapter of his emotional journey. “We’ve been working on it, and it’s going to be a great season. Can’t wait for you all to see it.” 🎬
For Dogs’ Sake has been a huge hit, with Pete showing off his softer side while raising awareness about the costs and challenges involved in caring for rescue dogs. The show has already won several awards, including a prestigious TV Choice Award. 🏆
The Rivalry He Calls “Friendly”
However, Pete’s excitement about his show’s future was tempered with playful banter as he jokingly referred to his “rivalry” with Alison Hammond’s For The Love of Dogs, which also follows the lives of rescue dogs. In an offhand comment, Pete cheekily referred to Alison as his “enemy” in the world of TV. 🥊
“Battersea are currently filming with Alison Hammond on For The Love of Dogs, my enemy in the TV world,” Pete said with a smirk. “But honestly, it just goes to show how amazing these charities are, and how much they mean to the public.” 💖
Alison, who took over from the late Paul O’Grady after his tragic passing in 2023, has faced criticism from trolls who questioned her ability to fill the beloved icon’s shoes. But Pete’s remarks show a light-hearted rivalry, with the two stars’ shared commitment to helping animals offering a healthy, if competitive, dynamic. 🎥
A Personal Connection to Paul O’Grady
While the rivalry with Alison may be all in good fun, Pete has been open about his deep admiration for Paul O’Grady, whose work with animals inspired a generation. Speaking to The Mirror last year, Pete admitted that he hopes to continue Paul’s legacy in his own way. “Am I the new Paul O’Grady? It would be an absolute privilege,” Pete said. “He’s an icon, a national treasure. What he did for dogs was incredible. The love that he showed for them, you don’t find very often.” 💔
“I met him once at an awards ceremony, and I was star-struck,” Pete continued, recalling the moment he met his idol. “He probably had no idea who I was, but he was so kind. He’s someone you can’t replace, but I’m honored to even be compared to him.” 🐶
For Pete, the bond with rescue dogs and the love they share is deeply personal. “Whenever you watched Paul with dogs, you could see the genuine love and care,” he explained. “I’m the same. I think that’s where the comparisons come from. I want to show that same love to every dog I meet.” 🐕
Alison’s Legacy Continues
As for Alison, her role in For The Love of Dogs has proven a natural fit, despite the initial backlash. The show, which had been left in limbo after Paul O’Grady’s death, found its new heart with Alison, who has since proved to be a hit with viewers. In 2024, she took to social media to defend herself against critics, stating that her focus is on continuing Paul’s legacy and providing the same compassion he did for the animals. 🐾
“Paul was a giant, and I’ll never be able to fill his shoes,” Alison shared in an emotional post. “But I will try my best to keep his message alive, to show the world how amazing these animals are and how much they deserve love.” 💖
Looking Ahead
As Pete gears up for the return of For Dogs’ Sake, fans are eagerly awaiting more heartwarming stories of rescue dogs, emotional reunions, and the dedication Pete shows to the cause. Whether joking about friendly rivalries or reflecting on the past, Pete’s love for animals remains at the heart of everything he does. 🐾
The upcoming season promises to be an emotional rollercoaster, filled with touching moments and, of course, the love and devotion Pete has for his four-legged friends. As for his “rivalry” with Alison, it seems the two will continue to share a passion for saving lives—one paw at a time. 💖
