Martin Frizell, husband of former This Morning host Fiona Phillips, has shared a poignant and “sad” update with his followers on Instagram. The video, posted on April 2, 2026, shows the now-empty space where the iconic ITV Tower once stood—home to some of the UK’s most well-known television shows, including This Morning, Good Morning Britain, and Loose Women.
Martin, who was a key figure at This Morning and worked at ITV for many years, filmed the spot where the tower used to stand, reflecting on its significance and the changes in the world of television.
A Tribute to the Past
In his emotional post, Martin recalled the vibrant memories of ITV Tower, where the studios were painted in the signature teal and warm gold colors of This Morning. He mentioned Laurie, the excellent designer who helped bring the set to life, and remarked on the “great people and times” he experienced there. However, the mood shifted as he admitted to the “big hole in the sky” where the tower once stood.
“Back on the Southbank for a meeting about the new digital telly world where there’s fewer folk, smaller studios but thankfully still buckets full of ideas,” he wrote, capturing the sense of nostalgia and melancholy surrounding the change.
The ITV Tower, which had been a hub for television productions since its opening in the 1970s, was shut down in 2018, and demolition began last year. For Martin, the loss of the tower seems to symbolize a personal and professional shift, a reminder of the past as the television world continues to evolve.
Fans Share in the Sadness
As Martin’s video played out, fans flooded the comments section, agreeing with him that the demolition of the ITV Tower was indeed a “sad” sight. One follower expressed, “It’s very sad, Martin,” while another added, “It’s sad to see no more cabs and tanks driving into the studio.” A third commented, “That’s really sad. The pub must miss it all assuming it’s still there xx sad times.”
It’s clear that many fans, especially those who grew up watching This Morning and other ITV productions, share in Martin’s sense of loss. The ITV Tower held sentimental value for both viewers and those who worked there, making its demolition a significant moment in the history of British television.
Fiona Phillips’ Ongoing Battle with Alzheimer’s
This reflection on the past comes just weeks after Martin provided an update on his wife, Fiona Phillips, who has been battling Alzheimer’s since her diagnosis in 2022. During an appearance on Lorraine in February, Martin shared the heartbreaking toll that Fiona’s illness has taken on their family.
“It’s wretched… not just for her but for the family as well,” Martin admitted. “She’s still there, but day by day, we can see it slipping away.” Fiona, once known for her vibrant personality, pride in her appearance, and bubbly nature, is now facing the devastating effects of Alzheimer’s, which have led to a loss of dignity.
Martin went on to reflect on the emotional weight of seeing Fiona change. “People do ask: ‘Are you okay?’ and I used to say: ‘It’s not me, don’t worry about me.’ But I am conscious that I’ve never been a depressive person but I can slip into that.” He also shared how his work has provided some respite during this challenging time. “My respite is work, I’ve gone back to broadcasting, and podcasting… but I still feel guilty, I feel guilty being here.”
While Martin remains deeply involved in his work, his devotion to Fiona is clear, and he stresses that she still has a strong presence in their home. “I don’t want to give the impression she’s some sort of basket case as she’s very much with us. She still is the world’s most stubborn woman, and she’s still around the house.” This statement speaks to Fiona’s enduring spirit, despite the overwhelming challenges posed by her illness.
A Family’s Heartbreaking Journey
Martin’s candid update offers a glimpse into the emotional journey he and Fiona are experiencing. Watching a loved one cope with Alzheimer’s is incredibly difficult, and the sense of loss is not just about the person’s physical presence, but also the gradual disappearance of the personality and life they once knew. Fiona’s journey is one that many families can relate to, and Martin’s openness allows his followers to see the complexities of caregiving and the emotional toll it takes.
In the midst of Fiona’s ongoing battle, Martin’s reflections on the ITV Tower’s demolition serve as another reminder of the passage of time. The once-bustling studio and its familiar atmosphere have been replaced by something new, just as Fiona’s vibrant personality is gradually fading due to the effects of Alzheimer’s. The loss of the ITV Tower is more than just a professional change for Martin—it mirrors the personal shifts he is navigating with his family.
Moving Forward with Love and Support
Despite the sadness surrounding the loss of both the ITV Tower and the changes in Fiona’s health, Martin remains committed to his family and his work. His posts reveal a man who is balancing both grief and hope, facing the challenges of life with resilience and a deep love for his wife. The support from his fans continues to pour in, and it is clear that Martin’s journey is one that resonates deeply with those who understand the complexities of loss, change, and love.
As Martin and Fiona navigate these difficult times, it’s evident that their bond is unbreakable. Whether reflecting on the past or facing the future, they are supported by their family, friends, and fans, who continue to send their love and strength during this emotional period.
May Martin and Fiona find comfort in the memories they’ve shared and in the enduring support from those who care for them.
