The celeb beauty rich list from singer’s £470m makeup empire to the £20 treatment that earned model record-breaking deal
Harper Beckham is reportedly preparing to follow in her mother’s footsteps by entering the beauty business with a skincare brand of her own.
The 14-year-old daughter of Victoria and David Beckham is said to be taking her first steps into the industry through a trademark registered under the name HIKU BY Harper. The business move was reportedly made under H7B Ltd, a company established by Victoria Beckham in October 2024.
The brand is expected to launch next year and appears to mark the latest expansion of the Beckham family’s growing commercial empire. Harper has long been seen supporting her mother’s work in beauty and fashion, including appearances alongside Victoria at promotional events.
The move comes at a time when celebrity-led beauty brands continue to command enormous influence across the global market. From Rihanna’s Fenty Beauty to Selena Gomez’s Rare Beauty and Hailey Bieber’s Rhode, stars are increasingly transforming personal image and social media reach into major beauty businesses.
Brand and culture expert Nick Ede said the appeal of celebrity beauty ventures lies in the combination of glamour, aspiration and direct access to a famous name. He noted that consumers are drawn to brands that allow them to buy into the lifestyle and image associated with their favourite stars.
Rihanna remains one of the most successful examples in the sector. Her Fenty Beauty brand, launched in 2017, is widely credited with reshaping the industry through its inclusive approach to shade ranges and beauty marketing. The company reportedly generates hundreds of millions of pounds in annual revenue and is sold in around 150 countries.
Selena Gomez has also become a major force through Rare Beauty, launched in 2020. The brand has gained popularity for its emphasis on self-expression and relatable marketing, while Gomez’s vast social media following gives the company a powerful direct connection to consumers.
Kylie Jenner’s Kylie Cosmetics remains another defining celebrity beauty success story. Beginning with her lip kits in 2015, Jenner built a brand that capitalised on intense public interest in her appearance and personal style.
More recently, Hailey Bieber’s Rhode has become one of the industry’s most notable success stories. The minimalist skincare brand, launched in 2022, was sold to e.l.f. Beauty in a reported billion-dollar deal while Bieber retained a continuing leadership role.
Victoria Beckham Beauty, launched in 2019, has also become an important part of Victoria Beckham’s business portfolio. While her fashion label faced years of financial pressure, her beauty line has been more profitable, boosted by her social media presence and popularity among consumers looking for luxury cosmetics.
Other celebrity-founded brands, including Ariana Grande’s r.e.m. beauty, Lady Gaga’s Haus Labs, Kim Kardashian’s SKKN BY KIM, Gwyneth Paltrow’s Goop and Millie Bobby Brown’s Florence by Mills, show how crowded — and lucrative — the market has become.
For Harper Beckham, entering the industry at such a young age places her among a new generation of celebrity-linked entrepreneurs. With the Beckham name, Victoria’s beauty expertise and the family’s global profile behind her, HIKU BY Harper is likely to attract significant attention when it launches.
The challenge, however, will be proving that the brand can stand on its own in a highly competitive market where celebrity recognition may open the door, but product quality and consumer trust determine long-term success.
