David Haye Threatens £10 Million Lawsuit Against ITV Over I’m A Celeb Editing: Feels ‘Irreparable Damage’ to His Brand After Adam Thomas Feud

David Haye is reportedly planning to take legal action against ITV, demanding a £10 million lawsuit over claims that I’m A Celebrity… South Africa’s editing has caused “irreparable damage” to his brand.

The former boxer has instructed his legal team to send a letter to ITV, seeking a full investigation into the editing choices that have painted him as the “pantomime villain” of the show. Haye, who was accused of bullying his campmate Adam Thomas, is said to be furious over how his on-screen persona was handled. He believes ITV deliberately manipulated footage to make him look worse than he truly was, citing an incident where he allegedly fat-shamed Gemma Collins using clever editing and subtle cues.

According to sources, Haye’s legal team is exploring damages for the loss of earnings he believes have resulted from the negative portrayal, with potential claims reaching up to £10 million. His relationships with various brands, including a Netflix project, have reportedly been impacted by the aftermath of the show’s controversial edit.

This legal move comes after Haye’s explosive confrontation with Adam during the finale, where Haye, still upset over Adam’s win, openly questioned the actor’s behavior. Tensions were high as Haye accused Adam of “playing the victim,” especially after Adam had described his time in the jungle as “the worst of his life” due to his health struggles. However, Haye took to social media to insist his comments were simply “banter.”

The boxer’s conduct throughout the show, especially his remarks about women, further fueled public outrage. Viewers took to social media, calling him a misogynist, after he made a series of controversial comments regarding women, including a remark that his girlfriend had the “personality of an ugly bird.” These comments, along with his ongoing feud with Adam, resulted in widespread condemnation.

Despite the backlash, Haye has doubled down, even sharing a poll with his followers asking whether he was a bully. When the results overwhelmingly favored the “Yes” vote, Haye responded with frustration, mocking those who voted against him and accusing the public of being too “sensitive.”

Now, with the I’m A Celeb controversy continuing to unfold, Haye has turned to the courts to seek justice for what he sees as a career-damaging portrayal. The legal battle could change the future dynamics of reality TV editing and how celebrities are portrayed in such high-stakes environments.

Stay tuned for updates as this case progresses and more details emerge.