Josie Gibson has shared an emotional update a year after the heartbreaking death of her two-year-old cousin, Rosie. In a recent Instagram video, the This Morning host opened up about the devastating loss her family endured and the ongoing grief they are experiencing, particularly as they continue to search for answers surrounding Rosieās sudden passing.
Rosie tragically passed away in May 2025, just days before her third birthday, under unexplained and mysterious circumstances. According to Rosieās mother, Lori, her daughter was “put to sleep completely well and healthy” but tragically did not make it through to the following day. The loss has deeply affected the family, with Lori describing how the tragedy has “rippled across our family and the wider community.”
The Fundraiser for Bereaved Families
As part of her commitment to supporting families going through similar tragedies, Josie shared a heartfelt message on Instagram to promote a fundraising campaign for SUDC UK (Sudden Unexplained Death in Childhood), an organization that supports families affected by such devastating losses. In the video, Lori spoke to Josieās followers, praising Josie for her unwavering support during this difficult time.
“Josieās been phenomenal, emotionally, finally, and the voice notes she sends me just pick me up every single time,” Lori said, expressing deep gratitude for her cousinās constant encouragement. Lori explained the ongoing pain her family has experienced since Rosieās sudden death, adding, “Itās been a devastating loss which has rippled across our family and the wider community.”
In the postās caption, Josie revealed that their family still has not received answers about Rosieās passing, and may never fully understand what happened. “Our family still do not have answers and may never get them,” Josie wrote, acknowledging the many families who face similar grief and loss. “As tragic as this is, there are so many families out there experiencing the sudden loss of their children way too often.”
Raising Awareness and Support
Josie and her family are now working hard to raise awareness and funds for the cause, with the goal of helping families like theirs navigate the unimaginable pain of losing a child. Josieās message was a heartfelt call for support, encouraging her followers to donate, even just Ā£1, to the fundraiser.
She wrote, āPlease consider sharing this post or donating yourselves, as even Ā£1 will help us increase the pot going to SUDC UK.ā In addition to this campaign, Josie also highlighted another way for supporters to get involved: “If youāre at the Bristol half marathon Sunday give Cydney a cheer.” Cydney, a family member, is running in honor of bereaved families, and Lori expressed how grateful she and her family are for any help in supporting this cause.
A Year of Heartbreak and Hope
A year on from Rosieās tragic passing, Josieās heartfelt tribute reflects not only the ongoing grief her family feels but also their resilience in the face of overwhelming loss. Through this fundraiser, Josie and Lori hope to provide vital support to others who are navigating similar heartache. Their courage and dedication to helping others are a testament to the strength they have found in each other during this difficult time.
For Josie, this fundraiser and awareness campaign are part of her ongoing efforts to bring comfort and support to families dealing with the trauma of sudden, unexplained deaths in childhood. The heartbreak of losing Rosie is still fresh for her family, but through their collective efforts, they are finding a way to channel their grief into something positive that can help others.
As Josie and her family continue to seek answers, their focus remains on raising awareness and supporting other families facing the same devastating loss. Through their work, they hope to provide hope to those affected by SUDC and to ensure that no one has to navigate the heartbreak of losing a child alone.


